Tag: TRADEMARK ACT 1999

NOTION OF DECEPTIVE SIMILARITY IN TRADEMARK

NOTION OF DECEPTIVE SIMILARITY IN TRADEMARK

This Article is written by Archana Upadhyay from Galgotias University. “A Trade Mark is a company’s persona and identity in the marketplace” -Dr. Kalyan C. Kankanala A consumer purchases the products from market only when he knows about the brand value, reputation, and quality of the company. In this context, what plays an imperative role

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